The Fishing Lure

I recently read an article that compared investment marketing to the manufacture of fishing lures. The comparison, so the article goes, is that the lure is really designed to attract fishermen and not their prey – which is consistent with the “marketing spin” put on investing to consumers. Interestingly, when we were discussing the article, Linda uncovered its roots may have been a presentation to the USC Business School in 1994 by Charlie Munger.

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